Saturday, June 21, 2008

NEW SEARCH "What and Where"

Our new search is an exercise in relevancy. We have found that the biggest issue people encounter while looking for a local business is that most search engines use the Business web site as a source of content in order to display results from your search. This works; however any business can simply add anything they want to their website or business profile making the search results returned by most search engines truly irrelevant.

Myservicelocator.com uses a two tired category system to return results that are far more relevant than any other search engine. We have implemented a reverse engineered search on the site that allows you to simply type a short keyword to see a list of pre designated categories on the site that are related to what you are actually looking for. Sounds really simple and yet other search engines don't yet incorporate this logic into their sites, making your search an exercise in patience and futility. To see an example of this

2 comments:

Anonymous said...

I like the fact that your search seems to work and the fact that I don't have to try and guess where you guys have listed what I'm looking for... pretty good job and thanks tom.

Anonymous said...
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